Roald Dahl/Mr Kipling BFG (Big Friendly Giant) How did we create editorial coverage and talkability around the launch of Roald Dahl’s limited edition BFG cakes and on-pack promotion - which is essentially a non newsworthy, commercially-driven campaign? Our Ranges. The new products are available from 16th September at all major retailers like Sainsbury's, Asda, Ocado, Tesco and, will be joined by returning favourites from Mr Kipling's seasonal Halloween range, including Terrifying Toffee Whirls (£1 for six), Fiendish Fancies (£1.50 for eight) and Spooktacular Angel Slices. From little nutty marzipan blankets, to the lightest dustings of sweet icing sugar. Mairaed Willmot. 3rd July 2019 Biscuits & Cakes. One of Roald Dahl’s most beloved characters, the rogue addition to London's plush neighbourhood also weighs a whopping half a tonne, having been solely constructed using 7,500 Mr Kipling … Speaking about the partnership, Tom Baird, Tesco’s Buying Manager, Home and Dining, tells LTW.Media: “We worked collaboratively with the Roald Dahl Story Company to deliver this cross-category execution across home dining, bakery and books. The display, which is in 86 of Tesco’s largest stores, began on 12 July and runs for 12 weeks. We were provided with free entry to the Roald Dahl Museum and Story Centre in return for this blog post. Of course, you then open the packaging and inside you’ll find a code that you … Premier Foods is bringing back its limited edition Roald Dahl-themed range and on-pack promotion with Mr Kipling, following the range’s “exceptional” performance last summer. Read our, Offer valid for delivery from 19/01/2021 until 08/02/2021, add Mr Kipling Angel Slice 8 Pack to basket, add Mr Kipling Lemon Slice 8 Pack to basket, add Mr Kipling Chocolate Slice 8 Pack to basket, add Mr Kipling French Fancies 8 Pack to basket, add Mr Kipling Cherry Bakewells 6 Pack to basket, add Mr Kipling Viennese Whirls 6 Pack to basket, add Mr Kipling Mini Battenberg Cakes 5 Pack to basket, add Mr Kipling Country Slices 6 Pack to basket, add Mr Kipling Angel Slice 6 Pack to basket, add Mr Kipling Chocolate Slice 6 Pack to basket, add Mr Kipling Lemon Slice 6 Pack to basket, add Mr Kipling Bramley Apple Pies 6 Pack to basket, add Mr Kipling Apple & Blackcurrant Pies 6 Pack to basket, Mr Kipling Apple & Blackcurrant Pies 6 Pack. 29 November 2017. Entry for GB: purchase a Mr Kipling Roald Dahl promotion pack, visit www.mrkiplingcompetition.co.uk (the "Website") and enter the unique code printed on the inside of the pack to see if you have won. Get your limited edition Mr Kipling Roald Dahl cakes exclusively from Tesco this summer for £1. The Splendiferous Summer campaign ran in Tesco stores nationwide, with some great Roald Dahl themed prizes up for grabs. Entry for GB: purchase a Mr Kipling Roald Dahl promotion pack, visit www.mrkiplingcompetition.co.uk (the "Website") and enter the unique code printed on the inside of the pack to see if you have won. CAKE brand Mr Kipling has introduced a Roald Dahl themed range for summer . Mr Kipling Roald Dahl cakes and on-pack returns to shelves. ††Roald Dahl Splendiferous Summer T&Cs: Promotion Period: 02/06/20 at 9am to 01/09/20 at 9am (the "Closing Time"). ††Roald Dahl Splendiferous Summer T&Cs: Promotion Period: 02/06/20 at 9am to 01/09/20 at 9am (the "Closing Time"). With every pack you purchase there is a unique code inside that you enter onto the Mr Kipling website and see if you have one of many amazing prizes. Entry for GB: purchase a Mr Kipling Roald Dahl promotion pack, visit www.mrkiplingcompetition.co.uk (the "Website") and enter the unique code printed on the inside of the pack to see if you have won. Buy Mr Kipling Lemon And Raspberry Whirls 6 Pack at Tesco.ie. Find more genuine deals & bargains recommended by real people at LatestDeals Best Price! UK and ROI 18+ only. Following the instructions to enter date of birth the site freezes and it is impossible to enter anything. Twelve-week promotion involving three licensees currently underway across 86 Tesco locations, Written by Designed by award-winning branding agency Coley Porter Bell, the range is available across grocery, impulse and wholesale channels. UK and ROI 18+ only. © Copyright LTW.MEDIA 2021. There are three licensees on display, Creative Tops for the homewares range, which Stephanie describes as “a strong lineup of 11 SKUs”. The sales have been really great, and we’re looking to work with Tesco again on a similar promotion next year.”. “We aim to have a strong, direct relationship with the buyers to help give additional brand support to the ranges. UK and ROI 18+ only. You may also be interested in our other Roald Dahl posts: George’s Marvellous Lemon & Raspberry Whirls, Enormous Croc’s Chocolate Mud Pies, The BFG’s Strawbunkle & Cream Fancies and Mr Fox’s Fantastic Forest Fruit Slices are all available now through to September 11 with an RSP of £1. UK and ROI 18+ only. 2019-07-04T08:01:00Z. The core Mr Kipling range will undergo a packaging refresh with a simplified flash on-pack to highlight the promotion. The Roald Dahl Story Company has partnered with Tesco on a 12-week promotion featuring consumer products from three licensees. A Splendifirous Summer with Roald Dahl & Mr Kipling Just before we went on holiday we were invited to the fabulous world of the Roald Dahl Museum in Great Missenden near Aylesbury, Bucks. Every Summer, as the weather warms up and the flip flops come out, people simply forget about cake. We supported the table on our social channels and the response was excellent, the post getting three times the industry engagement standards. Which isn’t great news for the nation’s favourite bakery – Mr Kipling doesn’t stop … Disclaimer: This is a collaborative post. Mr Kipling has added a touch of magic to their range of cakes with new limited edition Roald Dahl packaging that is exclusive to Tesco until September. The range includes George’s Marvellous Lemon & Raspberry Whirls, Enormous Croc’s Chocolate Mud Pies, The BFG’s Strawbunkle & Cream Fancies and Mr Fox’s Fantastic Forest Fruit Slices, each retailing at £1. 20ten brought together the 2 brands for a unique collaboration built on similar brand synergies. It all starts with the limited edition Roald Dahl packaging with images similar to the books. The limited-edition Mr Kipling Roald Dahl range will be available nationally from 23 rd June until 31 st August across grocery and convenience channels with an MRSP of £1.50/£1.00 per pack. Published, under license by The Media Team Premier Foods has rolled-out a range of limited edition Roald Dahl-themed cake range, in conjunction with an on-pack promotion. ††Roald Dahl Splendiferous Summer T&Cs: Promotion Period: 02/06/20 at 9am to 01/09/20 at 9am (the "Closing Time"). Add Mr Kipling 6 Angel Slices 30% Less Sugar Add add Mr Kipling 6 Angel Slices 30% Less Sugar to basket £1.00 Clubcard Price Offer valid for delivery from 27/10/2020 until 17/11/2020 Clubcard Price Entry for GB: purchase a Mr Kipling Roald Dahl promotion pack, visit www.mrkiplingcompetition.co.uk (the "Website") and enter the unique code printed on the inside of the pack to see if you have won. “There are two brand-new Mr Kipling x Roald Dahl SKUs that are exclusive to Tesco - James and the Giant Peach Slices and Peach Fancies - alongside a wider Roald Dahl nationwide range including Fantastic Mr Fox’s Forest Fruit Slices and George’s Marvellous Medicine Whirls,” Stephanie adds. Learn how your comment data is processed. The limited-edition Mr Kipling Roald Dahl range will be available nationally from 23 June until 31 August, and includes: Miss Honey’s Delightful Honeycomb Flavour Slices (12x6), £1.00 All of us quite literally had things to bring to the table! Yes, when it comes down to these small details, that make a big difference, Mr Kipling has an exceedingly good eye. Tesco have a brilliant range of kids' costumes - including Roald Dahl characters - and they're currently in the sale. My post reflects my own thoughts and opinions on the experience and the products. The re-launch is being supported by an on-pack promotion that offers shoppers the chance to win thousands of prizes for the family, including Roald Dahl-inspired holidays, family days out, and theatre trips. ††Roald Dahl Splendiferous Summer T&Cs: Promotion Period: 02/06/20 at 9am to 01/09/20 at 9am (the "Closing Time"). Mr Kipling is celebrating the summer season with the return of its limited edition Roald Dahl-themed range, consumer on-pack promotion and new retailer competition. Mr Kipling knows that sometimes it’s the smallest things, that can have the greatest meaning. Products you add to your basket will appear here, By browsing this site you accept cookies used to improve and personalise our services and marketing, and for social activity. These join Mr Kipling for a couple of Roald Dahl bakery items and Penguin Random House for corresponding books to the titles on display. Mr Kipling Roald Dahl cakes make a return for 2019. Speaking to LTW.Media, Stephanie Griggs, Licensing and Design Director, at the Roald Dahl Story Company said the cross-category offering came about after a joint meeting with the Tesco Home and Dining, Bakery and Books buying teams, and Pippa Woods, Tesco Brand Licensing Manager. Premier Foods is rolling out Cadbury Roses Cake Bars alongside best sellers from previous years including Cadbury Cakes and Mr Kipling. Having cake and eating it. Using the iconic Quentin Blake illustrations, I designed packaging for the existing Mr Kipling range of cakes with a Roald Dahl twist, as well as press adverts and POS and a microsite to promote the campaign activity. Entry for GB: purchase a Mr Kipling Roald Dahl promotion pack, visit www.mrkiplingcompetition.co.uk (the "Website") and enter the unique code printed on the inside of the pack to see if you have won. ††Roald Dahl Splendiferous Summer T&Cs: Promotion Period: 02/06/20 at 9am to 01/09/20 at 9am (the "Closing Time"). I have the pack from a recent purchase of Cherry Bakewells, and a code from inside the pack, but that is no use if the competition cannot be entered. Splendiferous Summer 2018 was a great success with more than 100,000 entries and around 5 … UK and ROI 18+ only. The range comprises: • George’s Marvellous Lemon & Raspberry Whirls, rsp £1.00 [1] IRI Total Outlets – Total Mr Kipling Roald Dahl Limited Editions – 19 w/e 7 th September 2019 We’re really pleased with how its turned out and how favourable it’s been received by our customers.”, From the Roald Dahl Story Company’s perspective, Stephanie explained that retail and licensee partnerships like this are “vital” to the company. This site uses Akismet to reduce spam. Going from strength to strength year after year, 20ten is immensely proud of creating the Mr Kipling and Roald Dahl brand partnership. As well as the Roald Dahl prizes on offer, we helped Mr Kipling to create a brand new Roald Dahl themed cake range in addition to the themed packaging for the existing range. Mr Kipling Viennese Whirls 6 Pack at Tesco, £0.87. Mr Kipling has rolled out a new limited-edition Roald Dahl-themed range for summer. These join Mr Kipling for a couple of Roald Dahl bakery items and Penguin Random House for corresponding books to the titles on display. We developed an exclusive Roald Dahl range of mugs and water bottles with Creative Tops to sit on a table fixture within home dining, and then met with the Roald Dahl, Bakery and Books teams to coordinate. Mr Kipling partnered with Roald Dahl to combat the category’s annual summer drop in sales. This summer the phizz-whizzing museum has joined forces to give you A Splendifirous Summer with the scrumptious Mr Kipling. Web design and platform development - BOXFX. Last year the manufacturer rolled out Roald Dahl-themed Mr Kipling products exclusively through Tesco, but this year’s collection will be available across grocery, impulse and wholesale channels from today (29 May). In the true spirit of Roald Dahl, you can spend your summer creating dream jars or inventing your own Gobble Funk language with the kids! Useless web site to enter Mr Kipling Roald Dahl competition. Mr Kipling Viennese Whirls 6 Pack at Tesco, £0.87 ... Mr Kipling and Roald Dahl have come together to make sure we all have a splendiferous summer! There's a blue Matilda dress , adorned with books, which comes with a little bag. Add Mr Kipling Cherry Bakewells 6 Pack Add add Mr Kipling Cherry Bakewells 6 Pack to basket £1.00 Clubcard Price Offer valid for delivery from 27/10/2020 until 17/11/2020 Clubcard Price Coley Porter Bell designs limited edition Roald Dahl packs for Mr Kipling Premier Foods is launching a new, Roald Dahl-inspired, limited edition range and summer on-pack promotion. The limited edition Mr Kipling Roald Dahl Splendiferous Summer range will be available until September in Tesco stores nationwide, with an RRP of £1. Jay Roewe, SVP of production for HBO, Erik Barmack, founder of Wild Sheep, Marc Lorber, SVP, international co-productions & acquisitions ... Animaccord and Energizer partner on Masha and the Bear licensed torches, heading to retail across EMEA in 2020, Kids’ TV channel expands its Sesame Street content with new series of short-form, interactive episodes, UK kids’ block acquires second series of the Millimages pre-school animation after successful first run. The online programme will feature three complementary elements: Family Friendly Dance & Yoga, Retro Workout Class, and Self-Care, The company has secured a raft of deals across all three seasons of CTC Media’s hit pre-school animation show, Receive regular updates, latest news and exclusives. Mr Kipling is bringing you a Splendiferous Summer of prizes for all the family to enjoy. Cakes and Mr Kipling for a unique collaboration built on similar brand.. Cakes exclusively from Tesco this summer for £1 date of birth the site freezes and it is impossible enter... 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